We sent our roaster & barista Daniel Calles to Mexico to compete in the Aromas Coffee Auction held by Caravela Coffee in world famous surf break Playa Zicatela. He was on a mission to bid on and win our beloved coffee "Gloria" for the 3rd year in a row. He was also there to represent our company supporting the specialty coffee market in Mexico and committing to our partnership with Gloria and her farm.
A family run farm, Gloria, her mother & 3 sons tend to the farm ensuring quality control. After realizing that she needed to stop simply being a picker and become a small producer (farmer), Gloria and her family dedicated themselves to producing high quality coffee in the hopes that she could obtain more money for her coffee.
Each year we have committed to purchasing the best coffee in the auction, and every year Gloria proves she has an unbelievable coffee always earning one of the top 3 spots. Three years in a row Vigilante has purchased Gloria's award winning coffee and we are the only company in the world to feature this coffee. Typically her coffee would fetch around $5 per lb, but by placing 2nd in the auction, it earned her $28/lb. Hands down, one of our favorite cups of coffee - we know you will enjoy this special lot grown, picked and harvested with care.