Vigilante x Gloria
You know it’s the holiday season when our favorite
Crème de la Crème Mexican coffee releases… Gloria!
We began purchasing Gloria Carrizosa’s coffee in
2017 when she won the Mexico Aromas Coffee Auction at the world-famous surf break, Playa Escondido. We sent
our roasters to Mexico to participate in this auction, and, every year, we’d buy Gloria’s coffee by winning
it in the auction, bidding the highest price against roasters from around the world. In 2020, that changed
when we purchased Gloria’s coffee at a locked-in price: an astonishing $30/lb (the average of what her
coffee has earned in the auction the past three years).
Gloria’s farm is quite
small, only producing 2-3 sacks of
coffee each year and you, our Vigilante Familia, get to enjoy all of it!
About Gloria & Her Farm
Gloria’s farm is in the Mazateca region of Mexico. Gloria speaks the
indigenous Mazatec language spoken by only about 200,000 people in that region. The language barrier
makes it difficult for some to get ahead. Gloria was no exception, but she persevered, working with a
translator to learn how to improve her farm. To elevate the quality of coffee, she did every stage of
the processing herself, using an old cherry skin depulper and making due with what she had access to.
She slowly harvested the coffee (20-30 kilos per week) for three months, waiting patiently for all the
coffee cherries to slowly maturate. This dedication to quality is what earned Gloria top dollar for her
coffee. But when she started, she did not have a guarantee that she would earn more money: simply a
hope. She believed she could improve her coffee and worked hard to make that dream a reality. In doing
so, she did something greater than producing world-class coffee. She inspired women and men in her
community and all of Mexico.
“And this is where the importance of becoming a micro-entrepreneur. Ms.
Gloria Carrizosa is the example, because for each sack of coffee she obtained an income of more than 29
thousand pesos aka $1,425 US dollars, and if the same amount of coffee had been sold in the informal
market or to coyotes, she would only have received between four and five thousand pesos aka $196 US
dollars.” - E-Oaxaca
Gloria’s coffee has literally won “Best Coffee of the Year.” So it’s wonderful to say the least, with
notes of cacao, plum, and currant. The taste in the cup is effervescent, offering a syrupy
medium body with notes of sweet potato, hazelnut, molasses, and a smoothing lingering finish of graham