In 2015 we began participating in the auctions of a renowned coffee competition, The Cup of Excellence. A competition focused on rewarding farmers for producing world class specialty coffee. Roasters from around the world bid on these award winning coffee lots. The farmers earn top dollar (often north of 5x the commodity price of coffee), recognition, and prestige for their farms. This quality-based auction system guarantees that farmers are paid a premium for producing truly exceptional coffee and incentivizes them to adopt better growing practices. You, our customer, receive a 90/100 point lot that produces a rich, complex, and interesting cup. It’s a win, win, win. This is our 2nd time purchasing El Barril through the COE and we have a feeling it won’t be our last.